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  • Writer's pictureEce Boydak

L'Oréal's Award-Winning Journey with Asmita Dubey

As a brand rejuvenation consultant, I've had the privilege of delving deep into the strategies of industry leaders, including L'Oréal, a company that has consistently set the bar high in the beauty industry. L'Oréal was one of the companies I conducted in-depth interviews with for my master's thesis, "The Effect of Generation Theory on Brand Rejuvenation Strategy Implementations."

 

In a recent development, L'Oréal's Chief Digital and Marketing Officer, Asmita Dubey, has been awarded the prestigious title of the 2023 WFA Global Marketer of the Year, showcasing the company's exemplary efforts in leveraging technology and innovation to redefine beauty experiences.

 

New Audiences and Technology

L'Oréal's success lies in its ability to adapt and embrace cutting-edge technologies to engage with new audiences. Asmita Dubey emphasizes the importance of innovation, stating that it's ingrained in the company's DNA. This sentiment is echoed in L'Oréal's initiatives such as introducing BeautyTech in 2018 and leveraging augmented reality (A/R) and artificial intelligence (AI) to revolutionize beauty experiences.

 

By partnering with over 50,000 influencers across various platforms including TikTok and gaming, L'Oréal has managed to capture a significant share of influence, reaching audiences in new and innovative ways. The introduction of virtual try-ons for hair, makeup, and AI-driven skin diagnosis has further solidified L'Oréal's position as a pioneer in the beauty industry, attracting over 100 million users in the past year alone.

 

The Intersection of Creativity and Technology

In the below video interview, Asmita Dubey highlights the importance of nurturing a new generation of marketers who are adept at combining data-driven insights with creativity. She envisions marketers who can seamlessly navigate the realms of both left and right-brain thinking, reinventing augmented marketing through creative technology.



As L'Oréal continues to push boundaries and explore new frontiers of technology, the company remains committed to upskilling its workforce, with over 10,000 employees already utilizing tools like L'Oréal GPT. This dedication to continuous learning underscores L'Oréal's position as a trailblazer in the beauty industry.

 

Conclusion

As L'Oréal celebrates its successes and looks towards the future, one thing is clear – the future of beauty is physical, digital, and virtual. By embracing innovation, leveraging technology, and nurturing a new generation of marketers, L'Oréal is poised to continue creating beauty experiences that move the world.

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