About 

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Boydak is a researcher and consultant whose work bridges academic inquiry and business practice. With an interdisciplinary background in engineering, business administration, and communications, she brings an analytical and multidisciplinary perspective to understanding business challenges, organizational dynamics, and strategic decision-making.

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Her professional experience spans multiple industries and more than 35 countries. Throughout her career, she has held roles at Management Centre Türkiye, Multinet Up, pladis, Enocta, Global Business Management Consultants and most recently, Rosetta Stone / IXL Learning.

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Boydak holds a degree in Chemical and Biological Engineering from Koç University and studied marketing and strategy at EPFL's Management of Technology & Entrepreneurship Institute in Switzerland. She subsequently completed two master's degrees at Galatasaray University: an MBA and a master's degree in Strategic Communication Management.

She is currently pursuing a Ph.D. in Business Administration at Galatasaray University. Her doctoral research began during a visiting researcher appointment at Sorbonne University in Paris. Bringing together academic research and professional experience, her work reflects a continued interest in connecting rigorous inquiry with practical business insights.

Her research interests encompass pivotal areas, including brand rejuvenation, generations and generational theory, and digital transformation. In addition to her personal blog  isbasadustu.com, she also contributes as a guest writer to dijitaltopuklar.com.

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